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鈥淭he pandemic has strengthened the awareness that patients rely on their providers for emotional support as well as their physical needs,鈥� Hollon said. 鈥淥ur patients are living with cancer, which in and of itself is frightening.

鈥淒uring the complications of the pandemic, safety protocols prevented family members from accompanying the patient to their doctor visit, eliminating the family support that is so important during your diagnosis and treatment. Our staff have to offer this support.鈥�

Cancer does not take a timeout during a global pandemic. Specialized radiation oncology practices have had to find ways to accommodate patients鈥� needs while remaining financially viable, despite restrictions implemented for public safety.

鈥淢any individuals who quarantined during the height of the pandemic delayed routine exams and screenings, causing a temporary decline in cancer diagnoses,鈥� said Hollon. 鈥淔ewer cancer diagnoses caused a decline in patients referred for radiation therapy, consequently decreasing revenues.

鈥淎s we come out of the pandemic, we expect patient numbers will return to previous levels or greater, potentially with later stages of disease, presenting ongoing challenges for our staff.鈥�

Looking ahead, Medicare-related hurdles loom, but Hollon is prepared to meet the challenge.

Currently, radiation therapy furnished in free-standing centers is paid for based on the Medicare Physician Fee Schedule. However, similar services provided in a hospital outpatient department are paid under a different payment system. Therefore, various payment differentials are created based upon the site of service and not the services performed.

鈥淧olicies implemented by the Centers for Medicaid and Medicare Services impact a significant portion of our revenue,鈥� Hollon said. 鈥淔or several years, CMS has been developing a new payment model for radiation oncology where prospective bundled payments are paid based upon cancer type instead of volume or number of treatments.

鈥淥nce fully implemented, this will be a dramatic structural change of payment methodology requiring private practices to be creative in cost-cutting measures.鈥�