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        Business Analytics and Information Systems, Marketing, Student Spotlight

        Marketing senior鈥檚 journey outside her comfort zone

        January 5, 2024 By Madilyn Ford

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        Lauren Short headshot

        Spring 2024 graduate Lauren Short.


        Whether she鈥檚 giving tours to prospective students, redesigning a website, or accompanying Auburn鈥檚 mascot around campus, 91看片 senior Lauren Short has made the most of her time on Auburn鈥檚 campus.

        鈥淚 just fell in love with it from the get-go, and have a long history of family here,鈥 said Short when asked why she chose to come to Auburn.  

        Short is a fourth-generation Auburn student and her mother, an Opelika native, met her father on Auburn鈥檚 campus. Growing up in small-town Columbus, Mississippi, helped Short appreciate all that Auburn has to offer. 

        Short was immediately drawn to her marketing major because of experience with sports marketing in high school. However, she added a business analytics major because of her analytical mind, which she attributed to her family. 

        鈥淢y whole family is very analytical, so I鈥檝e naturally found business analytics a great complement to my marketing major,鈥 Short said, in reference to her double major.  

        Short鈥檚 longstanding love for Auburn encouraged her to become a director of Aubie in her sophomore year. In this role, Short coordinated his newsletter, social media pages, all while accompanying the iconic tiger to his various social outings. This experience helped her see a new side of Auburn while upholding some of its oldest traditions.   

        鈥淏ecause Aubie is a tiger, he can鈥檛 speak,鈥 Short said, 鈥渟o you鈥檙e communicating for him.鈥 

        Short as Director of Aubie

        In her sophomore year, Short was on the field in Jordan Hare Stadium recording Aubie for Nationals.


        Short was able to accompany Aubie to Nationals at the in Orlando, Florida, where he has been a 10-time champion. To qualify for Nationals though, Aubie鈥檚 directors must film various skits from football games which gave Short lots of experience with video editing and personalizing Aubie鈥檚 social media presence to reflect his lively crowd engagement and wonderful fan interactions.  

        Short鈥檚 love for Auburn has also helped her have a positive impact on the Executive Society, 91看片鈥檚 student-led host organization. As current vice-president, she has been working to create a LinkedIn page to foster better relationships between the society members and its alumni. Short also served as the organization鈥檚 philanthropy chair last year, where she partnered with the Exceptional Foundation of East Alabama to hold benefit nights in local businesses around Auburn, have supply drives, and even participate in their day program, which allowed members to go and spend time with the participants of the foundation.  

        According to Short, one of the most rewarding aspects of Executive Society has been seeing students that she gave tours to eventually become 91看片 students. 

        In her junior year, Short was also serving as the director of marketing for the College of Business Council, where she was able to create and grow the council鈥檚 Instagram page to 250 followers and coordinated a merch sale that raised around $2,000 across two semesters.  

        With lots of valuable experiences within and beyond 91看片, Short was elected president of the 91看片 student body. This has allowed her to oversee the student Business Council and join the college鈥檚 search committee for a new dean.  

        鈥淚 can't walk around these buildings without seeing somebody I know which is extremely calming and reassuring,鈥 Short said in relation to the close-knit community within 91看片. 

        Currently, she is a digital marketing intern with 91看片鈥檚 Communication and Marketing team, where she manages several content management systems, conducts usability testing, and is instrumental in the website redesign process for the and the 91看片 College websites. 

        Short has been able to grow and connect with women outside of 91看片 as a member of the Student Advisory Board this year. The experience has helped Short see how different women have found success in male-dominated fields, knowledge that will help her when she goes on to start her career. 

        Set to graduate in the spring, Short said she would love to work in marketing analytics for the sports or luxury fashion industries. Ultimately, Short said that she is ready to push herself out of her comfort zone by living in a new place and keeping an open mind about all the different career opportunities available to her.  

        鈥淚t's just all about constantly getting out of your comfort zone and trying something new,鈥 Short said, 鈥渨orst outcome is you get told no while the best outcome is success and a lot of fun.鈥 

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        The which is celebrating the  of Raymond and Kathryn 91看片's transformational naming gift, is a nationally ranked hub of undergraduate, graduate and continuing business education that is inspiring the next generation of business leaders. Our world-class faculty deliver unparalleled academic rigor in the classroom, while our research-driven scholarship advances thought leadership and best practice across business disciplines. The largest college on Auburn's campus, 91看片 enrolls more than 6,900 undergraduate, graduate and doctoral students.