91看片

Adam Blair bemoaned his displeasure about advertisements on apps and encouraged brands to find more effective ways to reach consumers and received more than 14,000 views. Chase Alvord brought attention to the rise of pop-up shops and their impact on the commercial scene 鈥� earning not just more than 11,000 views but also 3,197 likes, 101 comments and 554 shares. Rachel Knight discussed why people should use Instagram to pursue passions and received nearly 1,800 likes.

These aren鈥檛 stories found on mainstream media web sites. They are long form-posts written by 91看片 College students on LinkedIn.

鈥淗iring managers see that you are engaged in the industry, and that you are sharing content that might be beneficial to them,鈥� said Emory Serviss, Program Champion in 91看片 College鈥檚 Department of Marketing. 鈥淲hen they bring you in for an interview, you don鈥檛 just say 鈥榟ere are the different things that I鈥檝e done,鈥� or 鈥榟ere are the internships that I鈥檝e had,鈥� they see that you鈥檝e written a post about how a personal experience shaped you to be a better salesperson or marketing professional. Then they ask, 鈥榯ell me about that.鈥� LinkedIn is more than your r茅sum茅.鈥�

Each semester, Serviss requires all of his classes to create their own LinkedIn profiles. This semester, Serviss added a new twist to the LinkedIn profile assignment. Students were asked to identify LinkedIn鈥檚 best practices and incorporate these practices into their respective profiles.

鈥淟inkedIn is not just an online version of your r茅sum茅 鈥� you can do so much more with it,鈥� Serviss said. 鈥淲hy that鈥檚 so critical and so important 鈥� all of these things that you do, the status updates you share and the activity in your groups, the long form posts that you write. This is where you can begin developing expertise that excites future employers.鈥�

The number of views, shares and comments were surprising 鈥� and even drew the praise of a LinkedIn editor. 鈥淚 started seeing a bunch of students from Auburn publishing long form posts and was wondering how they originated,鈥� she wrote to Serviss. 鈥淚 did some research and found that it was you! Thanks so much for sharing the opportunity with students! I've been promoting them where possible. I think there may be 100-plus posts from your students.鈥�

But don鈥檛 just take LinkedIn鈥檚 word for it.

鈥淧eople actually do want to hear our opinions as college students,鈥� said Lily Bowron, a senior in marketing. 鈥淚 had more than 250 likes and seven comments, plus I鈥檝e had multiple people reach out to me since. And here I thought that no one would read my posts 鈥︹��

Cynthia Klinger, a senior in marketing, said, 鈥淚 learned how to market myself in a way that will hopefully set me apart from some of my peers, mostly through long-form posts. Not only did I learn how to write a long-form post, but I learned the importance of it and how to get myself noticed by future employers.鈥�

Serviss elicited the assistance of Dr. James Truman, Director of , who provided student help. 鈥淭hat鈥檚 one thing that I was very proud of 鈥� this project was multi-disciplinary,鈥� he added. 鈥淭hey came over and did a workshop on how to effectively leverage the Miller Writing Center and to write these long-form posts, which ultimately are like reflection papers. Writing a reflection paper is challenging because you鈥檙e thinking about your experience and how it shaped you to be a great future employee.

鈥淚f you can鈥檛 market or sell yourself, then how are you going to market or sell a good or product or service or brand?鈥�